Risks of saying the wrong thing in logistics marketing
TD;LR Marketing can be just as big a risk to your logistics business as safety and operational issues. Saying the wrong thing in your marketing can lead to reputational damage, compliance issues, eroding trust, damage to employee confidence, and negative financial implications. Risk can be reduced by implementing a risk framework, evidencing claims, having a review process, creating brand guidelines, and a crisis communications plan. It's important to also implement these risk proceedures by...
