All Posts

TD;LR Marketing can be just as big a risk to your logistics business as safety and operational issues. Saying the wrong thing in your marketing can lead to reputational damage, compliance issues, eroding trust, damage to employee confidence, and negative financial implications. Risk can be reduced by implementing a risk framework, evidencing claims, having a review process, creating brand guidelines, and a crisis communications plan. It's important to also implement these ris

TD;LR Staff shortages are an issue for logistics businesses with an aging workforce, lack of women, and higher demand for services, contributing to this problem. Branding can help attract and retain talent by differentiating you from competitors, attracting the right candidates, and reducing costs per candidate. Branding can result in faster hiring cycles, more qualified applicants, and more committed staff with higher productivity. Create an employer brand by producing brand